Mark this occasion: it’s the first bascule-posted Beer of the Day that Jesse might actually find tolerable.
For being so cheap, Schlitz manages to stand out by actually having a flavor. When other beers in the category, such as Budweiser, only manage to conjure a flavor that can be best described as “ass”, Schlitz actually manages to manage a flavor that one can actually describe as verging on “good”. PBR manages a not-so-close second in this category with its “skunk”, but that said, Schlitz actually manages a mild hop flavor, but certainly one not strong enough to be offensive to hop haters.
The Schlitz story in a nutshell: Decades ago Schlitz was #1 in America, but suffered disaster after making a number of substitutions of cheaper ingredients in the recipe. People were pissed off at how the flavor suffered, and the brewery whose beer “made Milwaukee famous” went bankrupt.
Fast forward to the present: the company who makes PBR started brewing Schlitz again a few years ago. It’s starting to find its way into bars and liquor stores.
When I eventually get over my microbrew beer snobbery and just want a nice cheap beer I can crack open at the end of the day, I can see it becoming Sclitz. This stuff rocks, and it’s cheap.
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it’s about time you actually picked a good beer instead of some pitch black shit that tastes like pine needles and feces and costs $6.92 a bottle.